Cookies policy

COOKIES POLICY Backcountry Retailer
The present Cookie Policy is integral part of the Backcountry Privacy Policy available here.

1. Definitions and characteristics of cookies

Cookie and similar technologies are information sent/read by websites and apps on your devices during their first visit, which are then transmitted back to those websites and apps during the next visit. Thanks to cookies and similar technologies, websites and apps remember your actions and preferences (such as login data, the default language, font sizes, additional display settings, etc.) so that they do not need to specify them again on the next visit.

These technologies are used to perform IT authentications, session monitoring, and to store information about the activities of users who access a service, and may also contain a unique identifier that allows for monitoring of user experiences on the site for statistical or advertising purposes. There are indeed various types of cookies, depending on their features and functions, and these may remain on your device for different periods of time: so-called session cookies, which are automatically deleted when you close your browser; and so-called persistent cookies, which remain on your device until a pre-established date.

According to the Applicable Law, your prior explicit consent for the use of cookies is not always required. In particular, such consent is not required for “technical cookies”, i.e. those used for the sole purpose of carrying out the transmission of a communication over an electronic communications network, or as strictly necessary to provide a service explicitly requested by the user. In other words, cookies which are indispensable for the operation of a website or to perform tasks requested by the user. On the other hand, your prior consent is instead required for non-anonymized “analytics” and “profiling” cookies, i.e. those aimed at providing analytical statistics of the usage of a website or those creating profiles for users in order to send them advertising messages in line with the preferences they have expressed while surfing the web.

2. Types of cookies used by the Website and the possibility of (de-)selection

While navigating the Website, you will receive the following cookies: Third-party cookies, i.e., cookies from websites or servers other than that of the on. Please note that these third parties, listed below with the corresponding links to their privacy policy and opt-out mechanisms, are processing your Personal Data as data processors on behalf of on.

Indeed, such third-party providers have signed data processing agreements with on and cookies have been anonymized by means of masking IP addresses. Third party cookies are:

Google Analytics. These cookies help on to analyze the performance of the Website. To opt-out from Google Analytics cookie, you may download and install the Google Analytics opt-out browser add-on. This add-on instructs Google Analytics JavaScript (ga.js, analytics.js, and dc.js) to prohibit sending information to Google Analytics. The browser add-on is available for most modern browsers. Learn more about the Google Analytics opt-out browser add-on here.

3. How to view and modify the cookies through your browser

You may authorize, block or delete (in whole or in part) cookies through the specific functions of your browser. However, in the hypothesis in which all or some of the cookies are disabled, it may not be possible to consult the Website, or certain services or certain features of the Website may not be available or may not work properly and/or you may be forced to change or manually enter some information or preferences each time you visit the Website.

Below you will find links explaining how to disable cookies on a range of browsers (for any other browser you may be using, we suggest searching for this option in the software's help section, which you can normally access by pressing the F1 key):

Internet Explorer: Click the tools button and then 'internet options'. Click the privacy tab and in 'settings' move the slider up to block all cookies.

Google Chrome: Click the menu in the browser's toolbar. Select 'settings'. Click 'advanced'. In the privacy section, click the 'content settings' button. Select 'allow sites to save and read cookie data'.

Mozilla Firefox: Click the menu button and selection 'options'. Select the privacy tab. In the history drop-down menu, select 'use custom settings for history'. To activate cookies, tick 'accept cookies from web sites'; to disable them, untick the box.

Safari: Click the 'Safari' button on the menu bar, then 'preferences'. Now click on 'privacy', then 'details' to select the site, then click 'remove'.

Alternatively you can disable Google Analytics cookies only by using the opt-out add-on provided by Google for major browsers https://tools.google.com/dlpage/gaoptout?hl=